Review: We Are Data by John Cheney Lippold


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Well, it’s not often that I hate and love a book in equal measure – but that’s what happened with We Are Data. On the one hand, it’s a completely fascinating, sometimes scary and often unbelievable text but on the other it’s super dry, technical and complicated. I suspect it was conceived from the embers of a Ph.D thesis – and as someone who was forced to review their partners Ph.D write up let me tell you, those things are no fun to read.

The book looks at data in the modern world – how it is created, stored, captured by third parties, analysed and ultimately put to use. That sounds quite abstract, but when you realise that the data we’re talking about is the stuff you create yourself by searching the web, using social media, reading a blog…yeah, the fact that you’re reading this right now means that you’ve left a data trail that someone, somewhere is recording. Now you’re interested, right? Maybe a little creeped out? That’s how I felt for pretty much the entirety of the book.

Because We Are Data focuses on the information created at an individual level, it suddenly makes it much more relevant to real life. For example, did you know that just by owning a mobile phone (even one that’s turned off), you create data through it’s inbuilt GPS? And that not only will your movements be tracked by your phone company, they will also know who you spend time with in real life (through your proximity to other mobile phones)? If you use a smartphone or computer, your data will also include who you talk to (via calls and texts), who you’re friends with (via social media like Facebook), what your interests are (via your web searches), where you work (via phone GPS co-ordinates and logging on to certain sites from your unique IP address during working hours) etc. Basically, everything we do digitally is monitored at some level, and is used to infer all kinds of things about us as individuals. If you don’t believe me, or think this sounds a bit far-fetched (and you have a Google/Gmail account) you can read who Google think you are by going to This information hasn’t been volunteered by you – it’s been discerned by algorithms using the data the company has logged about you from your online activity. Pretty scary stuff, right?

We Are Data explores how analysis of the metadata of daily life can be algorithmically interpreted to deduce “facts” about us (gender, age, socio-economic background, income, education level etc.) and how that impacts on us. This can be seemingly innocuous, such as Facebook placing adverts in our news feeds targeted to what it believes our interests are to the utterly terrifying actions of the US military sending drone strikes to kill individuals based purely on the data they have created. I know this is all starting to sound like a dystopian fantasy novel or a crackpot conspiracy theory, but We Are Data is meticulously researched and referenced. Big Brother really is watching.

Personally, I found the information contained within We Are Data to be completely fascinating BUT it does read like a textbook. There are so many technical phrases and bits of theory used that I can easily see the book being used as a core text for a number of degree programmes, in everything from Sociology to Technology. It’s not light reading, it definitely would only appeal to a small number of people and if you’re not used to reading scholarly articles then you’ll find it a total slog to get through – but there was just enough mind blowing research contained within the pages to keep me reading to the end (well, not quite the end, as the last 15% is references). If dataveillance is your thing then you’ll love it. It’s not really my cup of tea so I gave it…

Rating: 3/5.

Technical, complicated, scholarly text with just enough gems hidden within it to keep me interested – but I did struggle to read it all.

Please note that I read this book for free via Netgalley in exchange for an honest review. Thanks, Netgalley! I also read this book as part of the Book Riot Read Harder Challenge 2017 #13 Read a nonfiction book about technology.

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