Some of you may have seen the recent furore on Twitter regarding some negative coments about the efficacy of book bloggers and their impact on book sales.
I’ve been thinking a lot about the debate (if you can call it that) and whilst I think it’s pretty obvious that book bloggers ARE a huge part of the PR and marketing plan for many new books – I don’t think that’s not really the point of book blogging.
At the end of the day, my blog is my little corner of the internet where I witter on about whatever I want. I usually talk about books because I have a deep, undying love for reading and have done ever since I was little. I devote hours of my time to book blogging, for free, purely because I love it.
But – and I’m going to say this in an outdoor voice *deep breath* I’M NOT HERE TO PROVIDE FREE PUBLICITY. That’s called MARKETING – showing off whatever you’re trying to flog in it’s most favourable light, highlighting the positives and wilfully ignoring the negatives. If I were, I’d be writing biased reviews about all of the good points of a novel and expecting to get paid for it as some kind of freelance book promoter. And you’d all see through it in about five seconds flat and stop following me.
I hate the idea that giving out an ARC or creating a blog tour is going to generate loads of publicity. That suggests that publishers expect positive responses to the books they’ve given out, purely because the blogger has received them for free. Sorry but that’s not how it works. I’ve received many ARC’s that I’ve been highly critical of (hopefully in a constructive way) because that’s the chance you take. Again – I’ll say it louder for the people at the back – I’M NOT HERE TO PROVIDE FREE PUBLICITY. All of my reviews – every single one – are my own honest opinions. And if you’ve sent me a book that I haven’t enjoyed, I’m going to tell you that. In detail. I’ll be fair and I’ll make it clear if I think I’m just not the target demographic but I won’t be anything other than honest.
That’s not to say that I won’t help out with promoting a book if my already written, honestly positive review can help the author/publisher. Sure, they can use it for quotes; I’ll happily post it on Goodreads, Amazon etc. I’ll send out a tweet and I’ll include any hashtags or links that they want. I think it’s important to remember though that I’ll do this for any book – whether it’s an ARC, as part of a blog tour, a library book, a borrowed book, a second-hand book, a book I’ve bought myself – regardless of when it was published or how much praise it’s already received. They all get treated in exactly the same way because I’m talking about something that I love. If that’s useful to a publisher then great – if not, it doesn’t matter to me because I DON’T WORK IN P.R. This is my hobby, not my job.
So, do I want everyone who reads one of my positive reviews to rush out and buy the book? No, I don’t. At the end of the day, it’s just an opinion. My reviews are solely written from my own viwepoint, so of course they’re biased – otherwise I’d be trying to collate everyone’s thoughts and creating some kind of meta-data overview. At the end of the day, I want my readers to think about what I’ve said and make their own judgements. I’ve read loads of fabulous, entertaining, five star reviews where I’ve known that the book in question isn’t something I’d enjoy. Like all readers over the age of ten I know my own preferences and tolerances, so for example if a reviewer goes overboard about the cute romance between two characters that’s a personal red flag for me but if they slate a book for use of profanity – meh, I won’t count that as a negative.
Now, I could go on for hours about the intangible benefits to publishers of brand recognition, the difficulty of measuring return on investment when your sales could be impacted by a myriad of variables or the fact that you can’t attribute any profit to one specific strand of your marketing strategy if you’re not collecting customer feedback but I’ll leave my business degree knowledge alone because a) it’s boring b) it’s not my job to think about this stuff and c) IT’S NOT MY JOB TO THINK ABOUT THIS STUFF. Does it matter that my blog is tiny and statistically won’t have much reach? No. Because, for the third and final time:
I’M NOT HERE TO PROVIDE FREE PUBLICITY.
I blog for the friendship, the discussions and the entertainment.
I blog to “meet” likeminded individuals.
I blog because I enjoy talking about books.
If my blog can help to promote a book that I love then that’s great but that’s a by-product of my primary aims. We’re all here, diligently bashing away at our keyboards because we want to share our enthusiasm, our passion and our love for reading. For free. It would be lovely if everyone could be a bit more respectful towards us – after all, without us readers the publishing industry wouldn’t exist.